This privacy policy sets out how Riverside uses and protects any information that you give Riverside when you use this website. Riverside is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Riverside may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes and any if there are any significant changes you will be notified.


The Data Protection Law requires us to make clear to you to what data is collected and how your personal data is processed. 

Consent: In certain situations, we can process your data only with your consent.
Example: Email newsletters. To sign up for our newsletters you will be required to tick a box.
When we collect your personal data, it will be clear to you which personal information is required.
Contracts: There may be occasions where we need your personal data to comply with a contract between us and you. 
Example: Deliveries. If you order something from us and have the items delivered, we will need to collect the relevant addresses and pass these over to our couriers to fulfil your order.
Legal: In certain situations, we may be required, by the Law, to collect and process your personal data. 
Example: Criminal Activity. We may need to pass your personal data over to law enforcement agencies if you are involved in fraud or any other type of criminal activity.
Legitimate Interest: There may be occasions where we will need your data to enable us in the daily running and to go forward in business, which you may expect. This does not impact your rights.
Example: Personalised Offers & Marketing Plans. You may receive a personalised email which will have been created looking at you purchase history to make sure what you are getting is relevant.

We also look at the shopping history across the board to identify patterns and trends to assist us with marketing plans within the business.


When do we gather your personal information?

  • When you visit our website, and
  • When you make a purchase from our website, phone or in-store.
  • When you checkout as a guest on our website, we will only collect the relevant data (transactional data) in order to complete your purchase.
  • When you create an account with us.
  • When you engage with us on social media.
  • When you contact us by any means with queries, complaints etc.
  • When you ask us to email you about a product.
  • When you request a brochure.
  • When you enter competitions.
  • When you book onto one of our events.
  • When you choose to fill any surveys, we send you. 
  • When you comment on or review our products and services, via Facebook or
  • Any individual may access personal data related to them.
  • When you fill in any forms. Example: if an accident happens in the store, we may collect your personal data.
  • When you’ve given a third-party permission to share with us the information they hold about you.
  • When our Finance supplier, Klarna, share information with us about the product you have purchased.  
  • When you use our car parks and shops which have CCTV systems operated for the security of both customers and staff. These systems may record your image during your visit.


What personal information do we collect?

We collect the following:

  • Name
  • Email address
  • Address
  • Telephone number

And the following if you have an account with us:

  • Purchase History
    • Your password will be encrypted for your security by SSL.
  • Details of your interactions with us via email, telephone or in-store purchases.

Example: Notes, Complaints, wish lists, shopping baskets, web pages visited, a method of contact into us.

  • Identification Documents will include details of your full name, date of birth, address and image. Your passport will also include your place of birth, nationality and gender.

Example: Driver’s License or Passport. When applying for finance your ID may be required.

  • Details of your visits to our websites, and which site referred you to us.
  • Cookies in your web browser will gather some information. For cookie information, see below.
  • Personal details which help us to recommend items of interest.

For email marketing, your personal data is only used when you opt-in either online, via telephone or in-store. We have a double opt-in where you will need to confirm your request. You can always opt-out at any point.


Opting Out of marketing:

You can do this via the unsubscribe link at the bottom of a marketing email, emailing, in person or by calling 01992 514 778.

  • Encrypted Payment card information.
  • Reviews on our Products.
  • Reviews on our Business.
  • You may be recorded on our CCTV when you visit the shop or car park. This also may mean your car registration is recorded.
  • Your Social Media handles if you interact through those channels.

To enable us to deliver the best possible user experience when on our website we collect information about your browser, internet connection, user device, country, IP location and web page history, search terms used in search engines to find us. We also collect information if you have clicked on any of our advertisements. This information is collected by Google Analytics and Dot Digital, please see their own privacy policies for their information.

Google Privacy Policy

Dot Digital


Why do we collect your personal information?

To give our customers the best customer experience possible, we need to understand our customers and their profiles. This can be achieved by collecting data and combining the data from you.

We use the data to be able to offer you promotions, products and services of relevance.

As part of our legitimate interest in understanding our customers and providing the highest levels of service, the data privacy law allows this.

Again, you can opt out at any time. If you do choose not to share your personal data with us, or refuse certain contact permissions, we might not be able to provide some services you’ve asked for.

Example: Email Marketing. Not receiving emails on current promotions.


How do we use your personal data and why?

If you make any orders with us, either on the phone, online or in-store we will need to collect your personal data. If we don’t collect your personal data, we won’t be able to process or fulfil your order. This will include honouring any product guarantees, refunds etc.

If we need to issue a refund, reply to your questions or complaints we will need to be able to contact you via your personal data and will potentially need to use your data to resolve any issues. We may keep a record of this communication, so we are able to demonstrate the process in which you were dealt with. We do this in our agreement with you in providing the best service possible and how we can improve our services on how you were dealt with for future interaction.

To protect our customers, staff, premises, assets and visitors, we have CCTV in our store and car park. This records images and we do this to protect our legitimate business interests.

To be able to process payments, prevent fraudulent transactional and criminal activity. This is done on the lawful basis for our business. Which also helps protect our customers against fraud.

As soon as we discover any type of criminal activity or alleged criminal activity through any means of our monitoring which includes CCTV, Fraud Monitoring and Suspicious Transaction Monitoring, we will process this data for preventing and detecting unlawful acts.  Our aim is to protect the individuals we interact with daily from any criminal activities.

We will use your personal data, preferences and order transaction history to keep you informed by email, web, telephone and at our store, if we have any special offers, products, promotions, prize draws and events, only with your consent. By Post: to receive personalised communication. We do this as a legitimate business interest.

Example: Prize draws and competitions. You give consent at the time of entering.

To enable you to the best possible service and products we will need to conduct tests and develop our systems. We do this as a legitimate business interest.

To make sure we comply with our contractual or legal obligations. We may need to share data with law enforcement.


How we protect your personal information


Protecting personal data is so important we want our customers to be assured that we handle your data in the correct manner.

We secure our whole website with HTTPS. This means any of your personal data. All areas of our website, not just transactional, are secure.

Your personal data is encrypted by SSL and secured by your own password. We do not keep any payment details. Your payment details are processed by one of the following online:

  • SagePay
  • Paypal
  • Amazon Checkout
  • Klarna

We carry out and monitor our Website for Vulnerabilities and Cyber Attacks. We use anti-virus and high-security software to protect your personal data.


If you make a payment in-store we use the following methods:

  • World Pay
  • Klarna

If any of your personal information is on paper it will be shredded. We sometimes need to have your personal information on paper to complete a service.

All PCs on the premises are secured with own personal passwords and high-security software.

We know how much data security matters to all our customers. We will treat your data with the utmost care and take all appropriate steps to protect it.

Example: Delivery. Getting your items you have ordered packed and then delivered to you.

How long will we keep your personal data?

If we collect or process your personal data, we keep it on record for as long as needed.

Example: Guarantee. We need to know when you purchased a product to comply with your product warranties.

Who do we share your personal data with?

Sometimes, we need to share your personal data with third parties.

Example: Delivery Companies. Ensuring you get your orders delivered they will need your personal details.

We will only pass on the details they need.

The types of third-party organisations we work with are:

  • Delivery Companies
  • Payment Providers
  • Direct Marketing Companies, who help with our electronic communications
  • Social Media Platforms
  • Data Analytical Companies
  • Suppliers, i.e. Weber, Alexander Rose, 4 Seasons Outdoors

If you believe that any of the information we have about you is incorrect or incomplete you can contact us to rectify this. You also have the right to request any information we hold on you at any time. 
Please contact: Riverside Garden Centre, Lower Hatfield Road, Hertford SG13 8XX, or email



A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.



Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

How can you stop the use of your personal data for direct marketing?

If you no longer want to receive any marketing material from us please contact us: Riverside Garden Centre, Lower Hatfield Road, Hertford SG13 8XX, or email  and request to stop receiving any information.

You can also unsubscribe from our email marketing.

Please be aware that seeing our online advertising is not something we control.


Klarna Finance

We use Klarna to offer another payment method. You can find their policy information here.


Contacting the Regulator

Please feel free to contact The Information Commissioner’s Office.

You can contact them by calling 0303 123 1113.
Or go online to 

If you feel we have not dealt with your personal data correctly or if you want any information.


Any questions?

If you have any questions please contact us on 01992 514 778, or Riverside Garden Centre, Lower Hatfield Road, Hertford SG13 8XX


List of cookies we collect

The table below lists the cookies we collect and what information they store.

CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You session ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.


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